The history of Tudor goes back to 1926 where Hans Wilsdorf the owner of Rolex started the brand. The aim of the Tudor brand was to offer a more affordable watch that would preserve the Rolex reputation for quality. Tudor experimented with styles and materials that were not generally found in the Rolex model line. Tudor watches were originally equipped with off-the-shelf movements while using Rolex quality cases and bracelets, allowing it to provide the reliability and dependability of a Rolex but at a lower price.