Rolex introduced the Day-date in 1956, the Day-Date was the first watch to display the date, as well as the day, in its entirety. The Day-Date is one of Rolex’s watches that is made only in solid 18k yellow gold, 18k white gold, 18k everose gold and platinum. Additionally Rolex manufactures a specific bracelet only available for the Day-Date line, the President bracelet. Due to the name of this bracelet, the Rolex Oyster Perpetual Day-Date is commonly referred to as “Rolex president” or “presidential Rolex”.
The history of Rolex goes back to 1905 where Hans Wilsdorf & Alfred Davis started to produce watches. In 1908 the registered the name Rolex, this is where the it all started. The quality of the watches quickly became known. In 1926 the started with the first waterproof watch ever made. Step by step, Rolex introduced new models that meet the highest specifications.