What is the the “quartz crisis” ?

The quartz crisis (also known as the quartz revolution) is a term used in the watchmaking industry to refer to the economic crisis caused by the quartz watches in the 1970s and early 1980s, which largely replaced mechanical watches. It caused a decrease of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world’s watch production shifted to Asian companies that embraced the new technology of battery powered watches that are mass produced and made them more affordable.

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